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Beneficiile aplicatiilor pe mobil, pentru afacerea ta.


Aplicatii pentru mobil

Aplicatiile pentru telefoanele mobile sunt de ceva vreme intr-un trend ascendent. Gasim milioane de astfel de aplicatii in AppStore sau Google Play incepand de la jocuri pana la aplicatii inteligente cu ajutorul carora putem trimite comenzi catre diferite dispozitive. Cu totii le folosim si avem cel putin 4-5 astfel de aplicatii descarcate pe telefonul mobil. Si totusi daca vine un dezvoltator si iti propune o astfel de aplicatie pentru afacerea sau activitatea pe care o desfasori, apare aceeasi vesnica intrebare: “cum ma poate ajuta pe mine in afacere o aplicatie pentru mobil? eu am un website cu care-mi fac sau nu treaba si nu vad cum m-ar putea ajuta o aplicatie” Este o intrebare pertinenta si normala pana la urma,pe care ne-o adresam de fiecare data cand suntem pusi in situatia de a cumpara ceva,” ma ajuta acest produs sau nu ma ajuta?”.

Ei bine, cand discutam de aplicatiile pentru mobil, vorbim despre o interfata simpla si intuitiva pentru utilizator ce are in spate un sistem complex si o multitudine de functii pe care un website nu ti le poate oferi. Si totusi de ce ne-ar trebui o aplicatie pentru telefoanele mobile?

In primul rand si clientii tai sunt utilizatori de smartphone, prin urmare consumatori de aplicatii pentru mobil.Chris Lema spunea ca sunt 3 lucruri pe care clientii tai le iau cu ei oriunde merg: cheile, portofelul si telefonul mobil. Deci o aplicatie pentru mobil instalata pe telefonul clientilor tai inseamna de fapt ca ei vor avea un contact permanent cu afacerea ta. Ce spui, este acesta un avantaj pentru tine, sa fii in permanenta la indemana clientilor tai? eu cred ca raspunsul unanim este da, si ca acesta este un mare avantaj oferit de aplicatie.

Aplicațiile sunt distractive și foarte ușor de accesat. De fapt, ele sunt atat de populare incat reprezinta 86% din timpul petrecut de un client pe smartphone-ul lui, spre deosebire de numai 14% catre web mobil. Ce spui, ai vrea ca afacerea ta sa fie in cele 86 de procente? raspunsul este la tine.

Apoi, aplicatiile sunt mult mai rapide, mai usor de utilizat si mult mai focusate decat un site web.O aplicație poate prezenta conținutul clientului tau mai rapid si într-un mod mai concentrat. De exemplu pentru a ajunge la siteul tau, un client da mai intai click pe browser-ul web ( internet explore, Gooogle Crhome, Mozilla etc.) apoi tasteaza adresa siteului tau si, inca unul sau mai multe click-uri pentru a ajunge pe site. Odata ce a ajuns pe site, conținutul nu este la fel de proeminent, pentru ca acesta ar putea fi doar 50% din ecran axat pe conținut. Facand comparatie cu o aplicatie unde clientul tau ajunge la continut doar cu un singur click, iar continutul este afisat pe 90% din ecran, sa nu mai spunem de faptul ca sunt mult mai rapide decat un browser web. In plus cu o aplicatie clientii tai vor vedea logoul afacerii tale de fiecare data cand vor deschide telefonul, prezent prin acea iconita din meniu, pe cand la un site nu se va intampla acest lucru. Ce spui este important pentru tine sa-si aminteasca clientii de afacerea ta zilnic? raspunsul este doar la tine.

Un alt avantaj este ca vei mai avea inca cel putin 2 canale de distributie prin care clientii pot ajunge la tine, reprezentate prin Magazin Play si AppStore. Este o modalitate de a rămane in mintea clientului si de a fi oriunde merge el. A fi in magazinul de aplicatii ofera si alte avantaje unice, deoarece aplicatiile pot face lucruri pe care site-urile web nu le pot face, cum ar fi notificarile push.Ca un bonus suplimentar, aplicatiile mobile pot spori chiar SEO-ul pentru siteul tau.

Cel mai mare avantaj pe care-l ofera o aplicatie pentru mobil afacerii tale este ca iti ofera posibilitatea de ati tine clientii aproape si de a comunica extrem de usor cu ei. Oferirea de continut într-un mediu nou, care este mai rapid si mai usor de utilizat, creeaza mai multa implicare. Mai mult, notificarile push iti permit ca informatiile pe care vrei sa le transmiti catre clientii tai sa fie la un click distanta. Gandeste-te cum ar fi sa poti transmite oferta ta catre clientii tai, instant in doar 5 secunde, cu o rata de vizualizare de peste 80% si fara costuri suplimentare. Indiferent daca ai 100 sau 100 000 de clienti costurile pentru transmiterea acestor mesaje push sunt zero daca ai o aplicatie dedicata afacerii tale. Oare cine nu ar vrea un astfel de instrument pentru promovare?

Indiferent de afacerea pe care o ai, fie ca este online, sau afacere clasica offline, o aplicatie pentru mobil nu poate decat sa te ajute sa-ti mentii sau sa-ti cresti baza de clienti si sa-ti creasca rata de conversie si de multumire a clientilor.

Aplicatiile pot fi conectate la siteul tau web si la retelele sociale astfel ofertele tale sau informatiile promovate de tine, pot ajunge virale cu ajutorul clientilor multumiti.

Costurile pentru dezvoltarea unei aplicatii pentru telefoanele mobile reprezinta in 95% din cazuri mai putin de 2% din costurile de marketing pe un an de zile dar pot sa-ti scada considerabil aceste costuri in urmatorii 5 ani.

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